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1) Brand Audit
BHC assists clients in identifying, capturing, codifying and adopting
marketing best
practices. BHC's EMM consulting division has the skills and tools to audit
how each
customer does marketing, and a library of proven best practices from leading
G'2000
marketers in multiple categories for benchmarking. The end result is a
prescription
for an enterprise marketing management system solution that can deliver
5 to 10%
improvement in marketing effectiveness (better results) and 8% to 16%
improvement
in marketing efficiency (lower costs, faster time).
- Identifying Processes
- Current processes versus Best Practice Score
- Identifying Gaps and Outages
- Prescription and Success Roadmap
- Enterprise marketing management system architecture and design.
2) Brand Health Monitor
Brands are assets which, when healthy, can be leveraged for extraordinary
growth in
topline revenues, resulting in improved shareholder returns. First it
is necessary to
measure the health and potential of your brands at the outset, and then
monitor their
continued health during the leveraging process. BHC has developed an extensive
set of
tools for objective assessment.
- Revenue and Profit Delivery Analysis
- Marketplace performance
- Consumer Bonding
- Consumer Perception
- Key Influencing Factors
3) Key Brand Health Driver ID
The brand health monitor provides both snapshot and trend data on brand
health in a dynamic
marketplace. Managers need to be able to identify the key drivers of brand
health so as to
allocate resources efficiently for continuous improvement in the monitor
scores. BHC has
developed a series of category specific driver analyses that can be applied
to your brand.
- Profitable Revenue
- % of requirements
- Intensity of preference
- Growth from new products
- Price retention
- Customer profitability
- Ubiquity
- Partnership Power
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